Editor's Note: This guest post was co-authored by Sarah Graham, Research Strategist at VidMob. To shed light the mysteries of effective video, VidMob analyzed more than 19,000 videos that delivered 425 million impressions on LinkedIn from 2019 and 2020. Using Creative Intelligence — VidMob’s AI technology — the company identified creative attributes and performance metrics. VidMob then analyzed the creative frame-by-frame to understand the specific creative elements that are over- or under-performing against primary performance metrics. Watch the recent webinar on Successful Content […]
