For B2B marketers, effective targeting is make-or-break. When our content and ads are misaligned with the people they’re reaching, it tends to be a costly setback. At LinkedIn, we’re fervently focused on helping marketers hit the mark and avoid delivering the right message to the wrong person. Our newly updated playbook, Mastering Targeting on LinkedIn, walks readers through the ins and outs. As a preview to the full guide, we’ve created an infographic that drills down to the bare essentials of getting started. You can scroll down to find that below. But first, let’s hit on some key […]
